The results indicate that users do not consider SL as a mere computer game but as an extension of their real lives, which has implications for how marketing managers can use this online application that go beyond those known from traditional computer or online games. It is possible that the constant dissemination of new information cancels out the importance of old topics, which should not be considered unusual in the field of IT (where change is as fast as it is inevitable), which further leads to the question of whether the same result would be found for companies operating in another industry. In practical terms, the findings of the present study may prompt these companies to establish an early warning mechanism for detecting problems in the quality of service [21] whereas in terms of theory, the previously observed gap can be bridged. SM can be used internally, through the prism of social capital, for the purpose of linking employees, sharing knowledge and experience, and informing employees about key business issues [72]. More specifically, there has been no research so far to measure the impact of different client activities on SM, i.e. Success of these companies depends in particular on their access to knowledge sources. WebThe classification of Kaplan and Haenlein uses two dimension-pairs: the rich- ness of the medium and the degree of social presence; on the other hand, they consider self-presentation and self-disclosure as a differentiating factor regarding formalization as the KM process, so that possibilities of SM can be efficiently used to increase the quality of IT services. A conversation with the executive officers of local branches resulted in the agreement that they would send out a anonymous survey with a cover letter to the addresses of other companies, members of their group, which means that this research was done on a random sample. WebKaplan AM, Haenlein M. Users of the world, unite! This first MOOC also made ample use of several social media applications, such as blogs, forums, Facebook, Second Life ( Kaplan & Haenlein, 2009 ), and Wikis ( Kaplan & Haenlein, 2014 ). In companies where KM projects have not yet been implemented, the results of this study may be an argument in certain negotiating processes with those parties that need to grant approval for its implementation. 0000007460 00000 n 0000001682 00000 n This is especially important, since knowledge about SM in companies is mostly held at the level of familiarity with SM types, without a deeper understanding of their elements and related activities, and most particularly without knowing the measure of the individual and interactive impacts of these elements and activities on the processes of collecting, storing, sharing or creating new knowledge. Webfeeling of European identity among its citizens through social media (Kaplan, 2014). Prior to the submission of the survey, a pilot study had been carried out to check if the respondents understood the defined items, and, based on their comments and suggestions, the final version of the questionnaire was created. As a method, Virtual hyperrealities, also referred to as virtual social worlds, have experienced increasing managerial interest in recent years. Finally, it has been showed that DT models are easy to interpret because of the ease of graphical interpretation. Computer Science. Moving along the path from the root to the leaves, if-then rules are derived, defining the interactions of specific SM elements that determine the low or high importance of SM to KM (Table 2). 1) Defining - 2) Classifying - 3) Applying Social Media Defining Social Media Social Media is a group of Internet-based applications that build on 1) the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (UGC) (Kaplan and Haenlein, 2010, p. As regards the direct importance of individual client activity to KM support of IT SQ, Model 5 shows that information on the previous contribution of employees (b1), the demand for information on the IT services and technologies used (d5), information on the exchange of knowledge and experience with others (d2), as well as information highlighting the reputation of the client company (a7) have the greatest contribution, at about 20%, while the contribution of the other activities is below 10%. Considering the focus of the research, during the pilot study, these companies highlighted what types of SM they use to gather information about clients, their behavior, experiences, needs, as well as information needed for business ideas and innovations, ie improving the quality of service. 0000008881 00000 n Bethesda, MD 20894, Web Policies In order to build KM that well reflects SM activities of clients, it is important to determine whether there are SM options that should be considered in interaction with each other, i.e., whether the importance of some of the available SM options depends on other options. %%EOF Furthermore, our findings, unlike previous results, which were based on analyzes of individual impacts, give an insight into the interactive relationships between the observed variables, which, as far as we know, have not been offered in the literature so far. This study opens the way to numerous opportunities for future research. Webopportunities of Social Media Andreas M. Kaplan*, Michael Haenlein ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France 1. More specifically, when it comes to the quality of IT services, the authors of the previously conducted studies agree that the quality of IT servicesis determined by its value to the supplier, as well as by its value to the client [44, 49, 50]. 0000064321 00000 n While social media are now changing the way people obtain and share information, the concept of this means of communication has not been clearly defined, but is related to its decentralised nature. In companies that offer KIBS, because complex knowledge cannot be easily transferred through the communication technologies of traditional information systems, social interaction can have more effect on knowledge collection, and thus on business performance, than data interaction. Taking into account the findings from previous studies, within the SM potential of association the effects of 5 activities are discussed, the hypothesis H4 is defined, with the sub-hypotheses H4.1-H4.5 shown in S1 Appendix. 0000004485 00000 n 0000006013 00000 n Since in this analysis the target variables are numerical (S1 Appendix and Table 1) they are categorized as High (for values which are greater than the average) and Low (for values which are less than the average). 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Review of empirical research on knowledge management practices and firm performance. The site is secure. However, effective KM should also be a mediator for monitorimg information on the technologies and services that clients use, as this is rated as very important for the quality of service. 0000005485 00000 n Some KM elements proved to be more important for the quality of service compared to others, so it is important to investigate whether their significance depends on the support of other elements and which KM elements should KIBS companies develop together to achieve the best effect. 0000011140 00000 n Lepmets et al. 0000012331 00000 n L\ W$=XcXeV @Qe'!$ The analysis showed that the SM element of visibility has the strongest individual impact on KM, while within it, the strongest influence is exerted by the activities through which clients offer information on their business intentions. If this knowledge, gathered from SM, is used, even if there is no sharing knowledge and experience through SM, this is relevant to a high KM importance to the quality of service (Node 4). View 12 excerpts, cites methods and background. Currently the President-elect of the Khne Logistics University, Professor Kaplan previously held the positions of Rector and Provost at ESCP Business School, Sorbonne Alliance. 0000018664 00000 n WebSocial media metricsA framework and guidelines for managing social media. The DT method, by contrast, automatically detects the importance of various factors to the dependent variable, without the need to specify in advance any form of hypothesis about these dependencies. 1d5- Demand for new information on the IT services or technologies they use. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems 2010; 123132 doi: 10.1145/1753326.1753346, Krkkinen H, Jussila J, Visnen J Social media use and potential in business-to-business companies' innovation. Shared resources and experiences can be a rich source of information on customer satisfaction, their experience in working with a delivered IT solution, etc. The fact that knowledge is recognized as an asset without which companies could not gain a competitive advantage, better performance, greater innovation, and so on, [25] does not necessarily imply that there is a better understanding of KM within companies [26, 27], which, in practice, leads to a series of problems manifested through poor teamwork quality, an overreliance on formal internal (often individual) knowledge, and the use of inappropriate technology in the processes of collecting, creating, storing and sharing knowledge [28]. For that reason, the authors found it particularly useful for companies in this industry to integrate their own knowledge with the knowledge gained from other IT platforms. BP.PHeDDuj%%:S&2&4I\6lBT4~Tt 57%k5ZBn!4 0000011704 00000 n In terms of the methodology, the majority of the previous empirical studies [86, 54, 87] used a standard two-stage approach to analyze the survey data. Many recent papers exploring the link between SM and business performance highlight the importance of social corporate networking and online social connectivity i.e. 0000059014 00000 n DiMicco et al. Model 1 shows that all 4 SM elements add to the importance of SM to KM (as confirmed by the hypotheses H1-H4), with Visibility accounting for 45% of this contribution, Editability for 31%, Association for 18% and Persistence for only 6%. This will be done by linking closely with the academic IW conferences, to deliver new and exciting articles for publication in the JIW. WebClassification of social media presented by Kaplan and Haenlein (2010) Source publication A Survey of User Modelling in Social Media Websites Article Full-text 1) Self-Disclosure 2) Media Richness Which of the following is superior in 0000007081 00000 n Since knowledge is a collective good [10], it is clear that adequate mechanisms should be provided to facilitate access to both collective information and knowledge. WebClassification of social media presented by Kaplan and Haenlein (2010) | Download Table Table 1 - uploaded by Ahmad Abdel-Hafez Content may be subject to copyright. Even when this SM element provides historical data and knowledge, it does not mean that they will not make special contributions to creating value in the future [91]. It is also recognized in the literature that the IT services provided by KIBS are often high-priced, and that the outcome is not always satisfactory [44]. Author links open overlay panel Andreas M. Kaplan, Michael Haenlein. Collecting knowledge as a function of total KM helps the company identify, acquire and, if necessary, accumulate knowledge [81]. 0000008974 00000 n Web2. endstream endobj 83 0 obj <>/Metadata 21 0 R/Outlines 18 0 R/Pages 20 0 R/StructTreeRoot 23 0 R/Type/Catalog/ViewerPreferences<>>> endobj 84 0 obj <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 2/TrimBox[0.0 0.0 439.37 666.142]/Type/Page>> endobj 85 0 obj <> endobj 86 0 obj <> endobj 87 0 obj <> endobj 88 0 obj <> endobj 89 0 obj <> endobj 90 0 obj [107 0 R] endobj 91 0 obj <>stream The author(s) received no specific funding for this work. Although they have also received some attention in the academic. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of Length: 10 page (s) Publication Date: Jan 15, 2010 Discipline: Operations Management Product #: BH369 0000003029 00000 n More specifically, the SM opportunity of Visibility has the largest individual importance toKM, whereby not all activities within it have an equallyimportance. In addition, thanks to these findings, managers of some companies might find reasons for certain failures in the processes of establishing KM. As previous KM principles, which were focused only on electronic databases and network systems, as well as software for manipulating this knowledge and its distribution, have proven to be insufficiently effective [11], it is logical that a need has arisen to look for solutions that will also incorporate socio-cognitive approaches. Managers of some companies might find reasons for certain failures in the JIW done by linking closely with the.... 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